Sentiment Analysis & Opinion Mining
Case Details
Start Day: 04/07/2024
Clients: Mid-size Pharma
Tags: Sentiment Analysis, Opinion Mining, Pharma Analytics, Patient Insights, Brand Perception, Reputation Management, Competitive Intelligence, Competitor Analysis, KOL Identification, Healthcare Influencers, Adverse Event Monitoring, Pharmacovigilance Insights, Pharmaceutical Market Strategy, Data-driven Decision Making, Patient Preference Analysis, HCP Feedback, Product Improvement Insights, Pharma Sentiment Tracking, Real-world Feedback Analysis
Project Duration: 08 Months
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The Story
Enhancing decision-making through sentiment analysis & opinion mining.
Utilized sentiment analysis and opinion mining to evaluate public sentiment regarding the client’s products and topics, to understand patient preferences, manage brand perception, identify competitive advantages, and gather feedback for product improvement. Our insights enabled data-driven decision-making and strengthened their market strategy.
What Did Octavus Do
By mining opinions and sentiments, we helped our client gain comprehensive insights into public sentiment, ultimately assisting in making data-driven decisions and enhancing their market strategy.
Data Analysis Chart
The Results
Octavus proposed these solutions based on the research conducted for Client.
