Understanding the gaps in Insulin accessibility
Case Details
Start Day: 26/09/2024
Clients: Mid-size Biopharma
Tags: Insulin Accessibility, Diabetes In India, Ethnographic Research, Patient Insights, Patient Journey Mapping, India Healthcare Gaps, Insulin Affordability, Rural Healthcare India, Diabetes Treatment Adherence, Patient Support Programs, Healthcare Ethnography, Chronic Disease Management, Pharma Market Insights, Qualitative Research, Diabetes Patients India, Caregiver Interviews, Healthcare Provider Insights, Insulin Therapy Challenges, Pharma Strategy India, Cultural Barriers Healthcare, Public Health India, Healthcare Innovation India
Project Duration: 10 Months
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The Story
A study to understand the gaps in Insulin accessibility in India
The study examines insulin usage among diverse diabetes patients in India through ethnographic research, focusing on daily challenges, treatment adherence, and improving patient outcomes across various demographics.
What Did Octavus Do
The study highlights significant gaps in insulin accessibility, affordability, and patient education, especially in rural areas. Our client is assessing these insights to launch a new product with targeted patient support programs, addressing affordability, storage, and cultural barriers. This strategy can improve treatment adherence, expand market reach, and enhance patient satisfaction.
Data Analysis Chart
The Results
Octavus proposed these solutions based on the research conducted for Client.
