Octavus Consulting- Evidence-Based Consulting Services.

Call us: +91 120 428 0707

Optimizing Marketing Strategies

Case Details

Start Day: 08/08/2024

Clients: Women’s Health Clinic

Tags: Women’s Health Clinic, Healthcare Marketing, Patient Acquisition, Clinic Marketing Strategy, Demographic Analysis, Patient Satisfaction, Competitor Analysis, Digital Health Marketing, Referral Program Strategy, Community Healthcare Engagement, Patient Retention, Healthcare Growth Strategy, Women’s Wellness Services, Clinic Reputation Building, Healthcare Content Marketing, Local Healthcare Outreach, Medical Practice Marketing, Patient Experience Improvement

Project Duration: 10 Months

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Business Address
First Floor, B-66, Sector 63,
Noida, UP, India-201301
Connect With Us
Call us: +91 120 428 0707
bd@octavusconsulting.com
Working Hours
Mon - Fri: 10.00 AM - 07.00 PM
Holidays : Closed

The Story

Optimizing Marketing Strategies for a Women’s Health Clinic

Local demographics analysis and competitors’ study & patient surveys led to Women’s Health Clinic’s improved marketing, resulting in a 32% increase in new patient acquisitions, strengthened clinic reputation, & enhanced patient loyalty.

What Did Octavus Do

Implementing the recommendations led to a significant increase in new patient acquisitions for the client.

The optimized digital presence, referral program, educational workshops, and community engagement efforts strengthened the clinic’s reputation, attracted a more targeted patient base, and fostered patient loyalty, resulting in sustainable 32% growth in patient numbers and overall clinic success. 

Data Analysis Chart

The Results

Octavus proposed these solutions based on the research conducted for Client.

Conducting an in-depth analysis of the local demographic to identify the primary target audience, including age groups, socioeconomic status, lifestyle preferences, and healthcare needs
Studying other women's health clinics in the area to understand their marketing approaches, strengths, and weaknesses, and to identify any unmet needs in the market
Conducting surveys to current and past patients of the client to gauge their satisfaction levels, identify areas for improvement, and gather insights into what attracted them to the clinic in the first place