Market Assessment & Pricing Strategy
Case Details
Start Day: 11/07/2024
Clients: Mid-size Diagnostics Company
Tags: Market Assessment, Pricing Strategy, Apac Market Research, China Market Insights, Competitor Analysis, Gtm Strategy, Distributor Mapping, Sales Force Analysis, Laboratory Market Research, Human Intelligence Insights, Pharma Consulting, Biotech Consulting, Life Sciences Strategy, Portfolio Planning, Market Entry Strategy, Competitive Intelligence, Apac Expansion, Healthcare Market Analysis, B2b Market Insights, Commercial Strategy, Demand Heatmap, Team Structure Planning
Project Duration: 12 Months
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The Story
Market Assessment and Pricing Strategy
Conducted a thorough market assessment and created a heat map of distributor networks and sales structures, facilitating the client in developing a targeted GTM strategy, portfolio planning, and understanding workforce requirements for specific APAC markets, including China.
What Did Octavus Do
By implementing these recommendations, the Client was able to develop a GTM strategy for APAC along with portfolio planning and pricing strategy.
This also helped our Client understand the unmet need of the consumer and point of market entry along with structure and size of team needs to be developed within the specific geographies of APAC
Data Analysis Chart
The Results
Octavus proposed these solutions based on the research conducted for Client.
