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KOL/Digital Influencer Mapping

Case Details

Start Day: 26/06/2024

Clients: Top 10 Biopharma

Tags: KOL Mapping, Digital Influencer Mapping, Healthcare Influencers, HCP Engagement, Patient Advocates, Social Listening, Digital Listening, Influencer Analytics, KOL Engagement Strategy, Healthcare Social Media, Biopharma Kols, Thought Leader Mapping, Sentiment Analysis, Influencer Impact Tracking, Healthcare Communication Strategy, Online Reputation Monitoring, Digital Health Influencers, Pharma Digital Engagement, Healthcare Market Insights, KOL Relationship Management, Influencer Outreach, Medical Experts Mapping, Disease Community Influencers, Healthcare Advocacy Mapping, Digital Opinion Leaders, Healthcare Content Analytics, Biopharma Communication, Pharma Digital Strategy, Key Opinion Leaders, KOL Impact Measurement, Healthcare Digital Trends

Project Duration: 10 Months

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The Story

KOL/Digital Influencer Mapping 

Monitored and analyzed KOLs’ content, reach, and engagement metrics, engaging them to collaborate on educational initiatives and amplify messaging. Regularly updating, tracking lists, and monitoring KOL impact through digital listening helped to stay informed about emerging voices in the healthcare industry.

What Did Octavus Do

We assessed the reach, authority, & sentiment associated with these KOLs, which enabled our client’s company to develop effective engagement strategies & collaborations.

Data Analysis Chart

KOL Digital Influencer Mapping

The Results

Octavus proposed these solutions based on the research conducted for Client.

Monitoring and analyzing the content, reach, and engagement metrics of potential Key Opinion Leaders (KOLs). Engagement with identified KOLs to build relationships, collaboration on educational initiatives, and leveraging their expertise and influence to amplify messaging
Tracking the impact and response generated by KOLs' content and measure their effectiveness in shaping perceptions and driving awareness
Regularly updating and refining the list of KOLs through ongoing digital listening efforts to stay informed about emerging voices and shifts in influencer dynamics within the healthcare industry